Comparison

MDM vs MAM: What's the Difference for Business Mobile Security?

A practical comparison for UK businesses — covering features, costs, and which option suits different requirements.

Key Facts

90%of mobile threats stemmed from scams and phishing
80%of companies say mobile devices are critical to operations
53%of UK homecare staff use personal devices (BYOD) for work
18.1%of enterprise devices had mobile malware (Zimperium 2025)

MDM vs MAM

Feature
MDM
MAM
Best ForDepends on requirementsDepends on requirements
UK AvailabilityWidely availableWidely available
Typical CostVariesVaries
ComplexityVariesVaries

When to Choose Each Option

Guidance based on your business requirements.

Choose MDM When

Your business has specific requirements that favour this approach. Budget and resources align with this solution. Your existing infrastructure supports it

Choose MAM When

Your business needs a different approach. You have different budget considerations. Your team has relevant experience

Cost Considerations

Both MDM and MAM have different cost profiles. The right choice depends on your business size, existing infrastructure, and specific requirements. AMVIA can help you evaluate which option delivers the best value for your situation.

The AMVIA Recommendation

The AMVIA Recommendation

Use MDM for company-owned devices and MAM for BYOD. Microsoft Intune supports both models within a single platform — included in M365 Business Premium. AMVIA recommends a hybrid approach: full MDM on all corporate assets, with MAM-only policies applied to personal devices accessing company email and SharePoint. This is the standard we deploy for all managed clients.

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Frequently Asked Questions

Not Sure Which to Choose?

AMVIA can assess your requirements and recommend the right solution.