MDM vs MAM: What's the Difference for Business Mobile Security?
A practical comparison for UK businesses — covering features, costs, and which option suits different requirements.
Key Facts
MDM vs MAM
| Feature | MDM | MAM |
|---|---|---|
| Best For | Depends on requirements | Depends on requirements |
| UK Availability | Widely available | Widely available |
| Typical Cost | Varies | Varies |
| Complexity | Varies | Varies |
When to Choose Each Option
Guidance based on your business requirements.
Choose MDM When
Your business has specific requirements that favour this approach. Budget and resources align with this solution. Your existing infrastructure supports it
Choose MAM When
Your business needs a different approach. You have different budget considerations. Your team has relevant experience
Cost Considerations
Both MDM and MAM have different cost profiles. The right choice depends on your business size, existing infrastructure, and specific requirements. AMVIA can help you evaluate which option delivers the best value for your situation.
The AMVIA Recommendation
The AMVIA Recommendation
Use MDM for company-owned devices and MAM for BYOD. Microsoft Intune supports both models within a single platform — included in M365 Business Premium. AMVIA recommends a hybrid approach: full MDM on all corporate assets, with MAM-only policies applied to personal devices accessing company email and SharePoint. This is the standard we deploy for all managed clients.
Get an MDM QuoteFrequently Asked Questions
No. Microsoft 365 security settings are not all enabled by default. Recommended security settings must be actively configured. Legacy authentication protocols, which do not support MFA, remain enabled in many tenants. Organisations that disable legacy authentication experience 67% fewer account compromises.
Business Premium (£16.90/user/month) includes Defender for Business, Intune device management, Entra ID P1 for conditional access, and Purview DLP — none of which are available in Standard (£9.60/user/month). For businesses with security concerns, Premium is the recommended tier.
Phishing is the most common attack type, identified by 85% of businesses that experienced a breach (DSIT 2025). Phishing accounts for 93% of cyber crimes against businesses. AI-powered phishing has driven a 204% increase in phishing emails delivering malware in 2025.
Organisations with Cyber Essentials certification are 92% less likely to make a claim on their cyber insurance. Certification is mandatory for UK government contracts involving sensitive data. Only 3% of UK businesses are currently certified, giving certified businesses a competitive advantage.
Not Sure Which to Choose?
AMVIA can assess your requirements and recommend the right solution.
Related Resources
M365 Business Premium vs Standard
Security differences between M365 tiers
Microsoft 365 Security Services
AMVIA's M365 security management service
MDR vs EDR: Which Does Your Business Need?
Compare managed detection vs endpoint detection
How Much Does Managed Cybersecurity Cost?
UK pricing guide for managed cybersecurity services